Alliance Rubber Company Launches New Website

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Tuesday, February 01, 2011

HOT SPRINGS, AR, February 1, 2011 – The newly redesigned Web site of Alliance Rubber Company, a leading global supplier of rubber bands, office and packaging supplies, goes live today on the World Wide Web. Rubberband.com aims to extend the reach of the Alliance brand by serving a broader audience of end users, commercial users, dealers and distributors, and members of the general public interested in Alliance products. The redesign incorporates bold colors and graphics and completely new navigational tools that provide quick and direct access to a number of different resources.

Among the features of the rubberband.com website, is a large suite of professional resources that provide dealers with the education and the tools they need to grow their rubber band business. These tools include rubber band basics, customizable flyers, and access to current product advertisements. Dealers can also find out about news and events from Alliance such as new acquisition announcements or new products.

"Our goal was to create a more vibrant and functional experience for an online audience of both general visitors and professionals," says Michelle Hitt, Web Developer for Alliance. "The redesign of the Web site creates a new home for Alliance's unique history and selling proposition. We've streamlined access to our expanded content, making visits to the site more exciting and informative than ever."
In addition to offering dealers with the tools they need, the site also provides end users with the ability to locate dealers and distributors in their area as well as buy Alliance products from online resellers or even find physical stores where Alliance products are sold.


About Alliance Rubber Company

Since 1923, Alliance Rubber Company has been dedicated to Holding Your World Together. The company has grown into a global leader with over 2,100 skus of mailing, shipping, office and packaging products. Under the current leadership of Bonnie Swayze, president, Alliance continues its long history of innovation. Pioneering the women's entrance into the boardroom, Bonnie was the first female board member of the Wholesale Stationers Association, and has served on the WBENC board and other HUB organizations.