Reusable Rubber Bands Pack a Powerful Environmental Punch; Saving Money and Resources

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Friday, March 19, 2010


March 19, 2010 – Hot Springs, AR – To help combat the negative environmental impact of office waste, Alliance
Rubber Company announced the launch of their new “Reusable Solutions” line of rubber bands. This development
marks Alliance’s latest innovation in cost-effectively assisting its customers to meet their environmental goals.

Recognizing that rubber is a valuable resource that should be reused, Alliance offers these products to give users
the ability to reduce costs as well as their environmental impact. This development conserves natural resources
and is consistent with Alliance’s goal to reduce the environmental impact of their quality office, mailing and
packaging products.

“Going green has become an important trend in the corporate world,” says President, Bonnie Swayze. “Rubber
bands have unlimited uses. They can also be used to hold wallets, checkbooks, CD’s, DVD’s, video games or even
to bundle products for retail.” Swayze believes these products “send the right message . . . that of caring about
the environment and the long term effects of their company’s actions.”

A recent study by Malcolm Pirnie Inc., a leading environmental engineering firm, shows that reusing 10 pounds of
rubber instead of virgin rubber prevents approximately 10 pounds of CO2 being released into the atmosphere. In
addition, the consumption of oil (which is used in the manufacture of synthetic rubber) falls by one gallon.

About Alliance Rubber Company

Since its inception in 1923, Alliance Rubber Company has had a long history of earth friendly products and
continues to work diligently to reduce its carbon footprint. Alliance is located in Hot Springs, Arkansas:


SOURCE: Alliance Rubber Company

Jason Risner
Marketing Manager
Alliance Rubber
501 262 8162