The Power of Produce Packaging

Sustainability, Branding, and Safety Influence Shoppers

Choosing the proper packaging can improve quality and influence shoppers.

THE POWER OF PRODUCE PACKAGING

Packaging impacts not only the health and appearance of produce but can affect other things like price and safety.

THE POWER OF PRODUCE PACKAGING

Packaging is crucial for distributing fresh produce safely, maintaining its freshness, and extending shelf life.

BRANDING OR LABELING IS A MAJOR FOCUS

Does the label convey the proper message? When consumers know they can trust a particular grower, they are more likely to purchase that product again.

Sustainability is another key factor influencing shoppers today.

Is the packaging reusable or does it contain single-use plastic?

packaging impacts the quality of produce

Choosing the wrong packaging can be seriously detrimental to the overall health and freshness it retains from the field to the shelf.

ANOTHER thing that affects a consumer’s decision is safety.

Unsightly rust stains on leafy greens left behind from a twist tie could be perceived as unsafe for consumption.

So, what’s the answer for growers, shippers, and distributors of fresh fruits and vegetables?

Find out by visiting the link below.