Changes to the Direct Mail & Commercial Print Industry

DIRECT MAIL and COMMERCIAL PRINT SERVICES

OPPORTUNITIES IN 2022 FOR

From the additional social distancing signage that popped up everywhere last year to the huge increase in online ordering, the global commercial printing market size reached $750 Billion in 2021

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Steady interest in commercial printing shows that the industry is still booming. In fact, there are currently more than 25,000 U.S. companies that specialize in commercial printing alone.

[{"selector":"#anim-e82b2e1d-f80d-4b17-869c-dd7457fd732d [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(31.225066375436132%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] DIRECT MAIL & COMMERCIAL PRINT INDUSTRY TRENDS

Upcoming elections will provide additional opportunities for companies in the Direct Mail and Commercial Print Industry as well.

[{"selector":"#anim-5d578299-ea13-45f3-9385-c8a49df15827 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-31.225066375436132%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] THE POWER OF PRINT ADS IN POLITICAL CAMPAIGNS

Campaign activities rely heavily on the use of door hangs, flyers, signage, and promo products to reach the public now that face-to-face meetings have declined.

[{"selector":"#anim-195bcccd-6298-418e-b832-9ade148bee45 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(0, -5.55555528586839%, 0)","translate3d(0, 0%, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] THE POWER OF PRINT ADS IN POLITICAL CAMPAIGNS

Another thing to consider is that digital advertising is LOUD. People are accustomed to being inundated with ads so they're easy to ignore.

[{"selector":"#anim-4e5b6a8b-c776-4560-bf98-0211e0ea83db [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(31.249999886225726%, 0, 0) translate(25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.14,.34,.47,.9)","fill":"forwards"}] THE POWER OF PRINT ADS IN POLITICAL CAMPAIGNS

Print advertising cuts through the digital noise.

[{"selector":"#anim-6c1cc099-61e2-4b9d-817d-7768b1079d0a [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-31.249999886225726%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] THE POWER OF PRINT ADS IN POLITICAL CAMPAIGNS

Direct Mail campaigns are relatively inexpensive and are a great way for companies to keep their image and services in the public eye.

[{"selector":"#anim-205551e9-debe-4a55-8650-a9001080a7e8 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] CAPTIVATE AUDIENCES WITH DIRECT MAIL

A recent poll of 1,250 U.S. consumers underlined the ongoing problem with online or digital promotions failing to capture people’s attention, with print-based ads garnering increased consumer attention.

[{"selector":"#anim-8282ae28-a152-46df-926c-97d92f8218cc [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(31.249999886225726%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] CAPTIVATE AUDIENCES WITH DIRECT MAIL

74% of consumers are willing to pay more for sustainable packaging and some even avoid purchasing anything packaged in non-recyclable materials.

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That means, companies are searching for new types of sustainable packaging for their products and that opens up opportunities for new business for those who offer it.

[{"selector":"#anim-73061eaa-347b-450f-abc6-d63d564e7a5a [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(31.225066375436132%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] sustainable packaging - a popular choice

According to a recent article published by Printing Impressions, “In talking with key commercial, direct mail, and book printing players, many signals point to across-the-board market growth opportunities within all segments, despite the ongoing

[{"selector":"#anim-22893a5a-f1d6-4903-8c01-82bdb2c81c86 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(31.225066375436132%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] GROWTH OPPORTUNITIES DESPITE CHALLENGES

paper, labor, and general supply chain shortages impacting the entire printing industry, coupled with headwinds from the high inflation rates currently permeating throughout the general U.S. economy.”

[{"selector":"#anim-07876f7b-bf90-423f-831f-a5b005a2054a [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(31.225066375436132%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] GROWTH OPPORTUNITIES DESPITE CHALLENGES

DIRECT MAIL and COMMERCIAL PRINT SERVICES

DIRECT MAIL and COMMERCIAL PRINT SERVICES

From the additional social distancing signage that popped up everywhere last year to the huge increase in online ordering, the global commercial printing market size reached $750 Billion in 2021

From the additional social distancing signage that popped up everywhere last year to the huge increase in online ordering, the global commercial printing market size reached $750 Billion in 2021

Steady interest in commercial printing shows that the industry is still booming. In fact, there are currently more than 25,000 U.S. companies that specialize in commercial printing alone.

Steady interest in commercial printing shows that the industry is still booming. In fact, there are currently more than 25,000 U.S. companies that specialize in commercial printing alone.

Upcoming elections will provide additional opportunities for companies in the Direct Mail and Commercial Print Industry as well.

Upcoming elections will provide additional opportunities for companies in the Direct Mail and Commercial Print Industry as well.

Campaign activities rely heavily on the use of door hangs, flyers, signage, and promo products to reach the public now that face-to-face meetings have declined.

Campaign activities rely heavily on the use of door hangs, flyers, signage, and promo products to reach the public now that face-to-face meetings have declined.

Another thing to consider is that digital advertising is LOUD. People are accustomed to being inundated with ads so they're easy to ignore.

Another thing to consider is that digital advertising is LOUD. People are accustomed to being inundated with ads so they're easy to ignore.

Print advertising cuts through the digital noise.

Print advertising cuts through the digital noise.

Direct Mail campaigns are relatively inexpensive and are a great way for companies to keep their image and services in the public eye.

Direct Mail campaigns are relatively inexpensive and are a great way for companies to keep their image and services in the public eye.

A recent poll of 1,250 U.S. consumers underlined the ongoing problem with online or digital promotions failing to capture people’s attention, with print-based ads garnering increased consumer attention.

A recent poll of 1,250 U.S. consumers underlined the ongoing problem with online or digital promotions failing to capture people’s attention, with print-based ads garnering increased consumer attention.

74% of consumers are willing to pay more for sustainable packaging and some even avoid purchasing anything packaged in non-recyclable materials.

74% of consumers are willing to pay more for sustainable packaging and some even avoid purchasing anything packaged in non-recyclable materials.

That means, companies are searching for new types of sustainable packaging for their products and that opens up opportunities for new business for those who offer it.

That means, companies are searching for new types of sustainable packaging for their products and that opens up opportunities for new business for those who offer it.

According to a recent article published by Printing Impressions, “In talking with key commercial, direct mail, and book printing players, many signals point to across-the-board market growth opportunities within all segments, despite the ongoing

According to a recent article published by Printing Impressions, “In talking with key commercial, direct mail, and book printing players, many signals point to across-the-board market growth opportunities within all segments, despite the ongoing

paper, labor, and general supply chain shortages impacting the entire printing industry, coupled with headwinds from the high inflation rates currently permeating throughout the general U.S. economy.”

paper, labor, and general supply chain shortages impacting the entire printing industry, coupled with headwinds from the high inflation rates currently permeating throughout the general U.S. economy.”

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Check out the full story on Bandology by clicking the icon below