Eraselets® are now available at LifeWay Christian Stores

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Thursday, September 01, 2011

Eraselet®: The Bracelet that Erases

HOT SPRINGS, AR., September 1, 2011 – Alliance Rubber Company, the inventor of the world’s first imprinted
rubber wristband, has joined with LifeWay Christian Resources to provide a specialized rubber bracelet with a
biblical message.

Each bracelet provides a faster, more convenient way to erase and is an excellent solution for children who often
lose their school supplies. They are not only fashionable and fun, but functional as well.

“Eraselet®, LLC believes in giving back,” said Kim and Bryan Ricci, founders of the Eraselet®. “Ten percent of our
net proceeds go to help Erase World Hunger, and every time you buy an Eraselet® you are helping to create jobs
right here in America.” Erase World Hunger is a non-profit organization that feeds the hungry on a local, national,
and international level. “Our goal is to help provide the most basic necessities, food, clean water & love.”

About Lifeway

LifeWay Christian Resources of the Southern Baptist Convention, established in Nashville, Tenn., in 1891, is one of
the world's largest providers of Christian products and services, including Bibles, church literature, books, music,
audio and video recordings, church supplies and Internet services through LifeWay.com. The company also owns
and operates 165 LifeWay Christian Stores across the nation, as well as two of the largest Christian conference
centers in the country.

About Alliance Rubber Company

Since 1923, Alliance Rubber Company has been dedicated to Holding Your World Together. The company has
grown to be a premier provider of printed wristbands. Under the current leadership of Bonnie Swayze, president,
Alliance continues its long history of innovative product development ranging from our manufacturing process,
vibrant color capabilities; and product design to improving the benchmark status of our products.

SOURCE: Alliance Rubber Company

Contact:
Jason Risner
Marketing Manager
Alliance Rubber
501 262 8162
jrisner@alliance-rubber.com

www.rubberband.com
www.eraselet.com