Alliance Rubber Company Announces New and Improved Product Innovation

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Tuesday, September 14, 2010

Hot Springs, A.R.; September 14, 2010 – Alliance Rubber Company has introduced the perfect,
re-usable tool to bundle, organize and label cords, cables and ropes needed for instruments, mics,
amps, and lighting cables.

Alliance, which provides organization solutions to the home and office industry, is now bringing
its expertise to rigging, staging and backline equipment for the music business. Three separate
products provide users with extended usage; Cable Wrapz, Gear Wrapz, and Camo Wrapz.

"No other bundling tool works as well or in as many ways as our Wrapz,” said Bonnie Swayze,
Alliance’s President and CEO. "Users want to protect their equipment from costly repair
expenses, and retailers and distributors are looking for new profit opportunities in this very
competitive and cost-sensitive business. Alliance’s products meet both these needs."

Since its inception in 1923, Alliance Rubber Company has had a long history of quality products
and continues to work diligently on new ways to make its customer’s lives easier and more
organized with products like Gear Strapz, Corner to Corner and Wristbands. Alliance also offers
Vie Drive, which enables artists to stay connected to their fans. Alliance is located in Hot
Springs, Arkansas: www.alliance-rubber.com