The History of Alliance

Ad Bands Used In Nigeria to Help #careforourgirls Campaign

Tuesday, July 15, 2014

You are likely aware that on April 15 273 girls were abducted from the Nigerian Chibok Government Girls School by the Boko Haram militants.

The story has been prevalent in the news and millions have rallied on behalf of these girls. Multiple campaigns have been launched – all with the same goal in mind – to free the girls. 

Photo via The White House Facebook Page

One of the organizations leading the charge for the girls’ freedom is Unlikely Heroes, a non-profit organization focused on identifying, rescuing and rehabilitating child victims of sex slavery worldwide. 

We provided yellow wristbands with "#careforourgirls" for the Unlikely Heroes.

Here are photos of our bands being worn at one support rally in Nigeria.

The organizer of the Unlikely Heroes’ rally said the wristbands were “invaluable in spreading the news and galvanizing their efforts.”

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