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Alliance Rubber Company Acquires Rotex Line

HOT SPRINGS, AR., May 18, 1998 – Alliance Rubber Company has acquired the Rotex shipping, mailing, and tape line from Esselite Corp. for an undisclosed amount.  The acquisition is a natural extension of Alliance Rubber’s product offerings, the company said.

Privately held Alliance Rubber, a manufacture and supplier of rubber bands, purchased the Rotex mailing products division, inventory and brand names of Naturewise and Attention Mailer, according to Wanda Hughes, Alliance Rubber managing director.

The rubber firm expanded into paper products to “increase our product offerings to our existing customers,” Hughes said.  “We expect the new products to increase sales, but as yet it’s too hard to guess how much.”  The company generates annual sales between $25 and $30 million.

Naturewise is a mailing and paper product made from recycled materials, she said, “and the Attention Mailer is a bright colored paper board mailer that gets priority attention without the price of overnight service.”  The company will add the paper products to its current band, packaging supplies and equipment lines.

Alliance expected on May 18 to begin shipping Rotex products to the retail and commercial stationary markets, packaging market, college bookstores and mailing industry, she said.

About Alliance Rubber Company

Since 1923, Alliance Rubber Company has been dedicated to Holding Your World Together.  The company has grown into a global leader with over 2,100 skus of mailing, shipping, office and packaging products.  Under the current leadership of Bonnie Swayze, president, Alliance continues its long history of innovation.  Pioneering the women’s entrance into the boardroom, Bonnie was the first female board member of the Wholesale Stationers Association, and has served on the WBENC board and other HUB organizations.

SOURCE: Alliance Rubber Company

Jason Risner
Marketing Manager
Alliance Rubber
501 262 8162

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