Alliance Rubber Company Launches Spanish-Language Website to Serve Growing Market
Alliance Rubber Company Now Offers Distributor Tools in Spanish.
January 15, 2013 (Hot Springs, AR) – Alliance Rubber Company, a leading global supplier of rubber bands, office and packaging supplies, announced the launch of a new Spanish-language website, www.ligasdehule.com, which will allow more Spanish speaking distributors to access news and tools about Alliance products.
As with the English-language site www.rubberband.com, visitors to www.ligasdehule.com will find an array of online resources that simplify the process of understanding, selecting and buying Alliance products. At the site, Spanish-speaking consumers can search and compare features and benefits.
“I’m very pleased that we’re able to provide information on our high-quality products to our Spanish-speaking customers,” said Bonnie Swayze, President of Alliance Rubber Company. “This underserved audience can now access a wide range of resources.”
“The new site serves all markets whose preferred language is Spanish, including those who are not fluent in English and may be underserved,” said Jason Risner – Strategic Marketing Manager for Alliance Rubber. “For us, it was necessary to design a site that had the right mix of aesthetics and navigation. We tailored the website to the audience, and are considering new marketing and advertising strategies to support this focus.”
Alliance Rubber Company was recently awarded the 2012 “Excellence in Innovation Award” that pays tribute to manufacturing innovation development and implementation. This award was coordinated through the U.S. Deparment of Commerce’s (National Institute of Standards and Technology).
About Alliance Rubber Company
Alliance Rubber Company is dedicated to “Holding Your World Together.” Since it opened in 1923, the company has grown into a global leader with over 2,100 skus of mailing, shipping, office, and packaging products sold through dealers in 28 countries. Under the current leadership of Bonnie Swayze, president, Alliance continues its long history of innovation. Pioneering the women’s entrance into the boardroom, Bonnie was the first female board member of the Wholesale Stationers Association, and has served on the WBENC board and other HUB organizations.
SOURCE: Alliance Rubber Company