Alliance rubber introduces new colors, patterns for spring

Alliance Rubber Introduces New Colors, Patterns for Spring

Back to News

lliance Rubber Introduces New Colors, Patterns for Spring

              Brites Corner to Corner and 4-Way Bands now available from retailers


HOT SPRINGS, Ark. (Feb. 17, 2015)— Practical organization tools that also look good? Just in time for spring cleaning and organizing, Alliance Rubber Company is unveiling bright new colors and patterns for its innovative Brites Corner to Corner™ and 4-Way Bands.

Made from one continuous piece of rubber, these bands easily stretch from 8 and 1/2 to 24 inches. The wide, flexible loops and bold colors and patterns in blue, lime green and purple make the 4-Way Bands a particularly attractive choice for visible home and office organization.

“These bands are among Alliance Rubber’s most innovative products,” says strategic marketing manager Jason Risner.“The possible uses are endless, and consumers will quickly find their own favorites.”


Here are just a few ideas: Bundle DVDs and video games; attach items to the front of books and folders; or organize craft projects for easy storage.


Brites Corner to Corner and 4-Way Bands can also secure moving boxes, bundle books and magazines, and hold together photo albums and scrapbooks. Another great idea is to use them as an alternative to ribbon to quickly dress up a gift-wrapped package.

These bands are now available online and in store from such retailers as Amazon, Office Depot, Staples and The Container Store.

Visit Alliance Rubber’s blog,, for more creative household uses for the seemingly simple rubber band.


About Alliance Rubber Company

Since 1923, Alliance Rubber Company has been dedicated to “Holding Your World Together.” The company has grown into a global leader with more than 2,200 skus of mailing, shipping, office and packaging products sold through dealers in 55 countries. Under the current leadership of President Bonnie Swayze, Alliance continues its long history of innovation. Pioneering the women’s entrance into the boardroom, Swayze was the first female board member of the Wholesale Stationers Association and has served on the WBENC board and other HUB organizations.