Top Box Office Film features Alliance Rubber Product

Roll out the red carpet! An Alliance Rubber product has appeared in another Hollywood movie. Lone Survivor is the latest film in which a product of ours has starred.

In the movie you will frequently see our crepe parachute bands used by the SEALs on the Load Bearing Equipment (LBE) around their shoulders and upper body. They utilize these like our STRAC Bands to silence and secure their gear.

“Lone Survivor” tells the true story of Marcus Luttrell, the Navy SEAL who survived a mission in Afghanistan in which 17 SEALs lost their lives. The movie opened to nearly $38 million in its weekend debut – the second-highest all-time weekend gross in the month of January. According to Universal, it was awarded an “A+” CinemaScore across all quadrants.

While we don’t think our appearance will qualify us for an Oscar, that won’t stop us from going to catch “Lone Survivor” in theaters.


Alliance Rubber Company is a family-owned business with humble beginnings that has grown into a thriving American success story. Since 1923, Alliance Rubber has proudly produced rubber bands for use in the home and workplace. Continuing to manufacture its products in the USA, enables Alliance to provide high-quality products, fast service, and fresh stock that is built to last. Alliance Rubber, a women-owned company, manufactures bands that ‘Hold Your World Together.’

Looking for something specific?

Use our search function to find exactly what you’re looking for. You can search for products, solutions, industries, or topics!