Over the course of a century, Alliance has evolved from a single product to a global leader in multiple industries. Today Alliance represents the benchmark in adapting and inventing simple, practical, and reliable solutions for every day. The remarkable story of Alliance’s first century offers a vision of corporate ingenuity, integrity, and excellence as our Alliance Team continues the legacy of Mr. Spencer and his creative marketing in promoting the many different uses of rubber bands in many different markets. The company’s rich American heritage is built on valuing our associates as our greatest asset. Join us in following the inspiring journey of Alliance’s products.
(Be sure to check out the 1920s & 1930s if you haven’t already!)
The 1940s
The 1940s started with economic depression and a war raging in Europe. The dark days of WW II came to the nation in 1941 when Japanese bombs destroyed Pearl Harbor. It was the end of peace for the next 1,364 days for America. Men, and some women, went off to war.
Necessity is the mother of invention, and wartime restrictions called for plenty of that. Rubber was in short supply.
Spencer liked the baths in Hot Springs for his arthritis and following one of his visits in 1944, he decided to open a facility there.
