From school cafeterias to family-owned restaurants and beyond, the food service industry has undergone drastic changes due to the 2020 coronavirus pandemic.
As COVID-19 continues to wreak havoc, it’s becoming more important for food service operators to innovate with the changing trends. Even though restaurants have begun to open up, many consumers are expected to play it safe and continue relying on takeout and delivery.
How can restaurant owners and food service operators bridge the gap?
Many are changing product offerings to include “build-your-own” meal kits. However, the main concern for consumers right now is safety. For that reason, there has been a major shift away from product offerings in advertising and promotions to more of an emphasis on safety precautions. In addition, around 60-70% of adults plan on spending the same or more on a meal kit delivery service or restaurant delivery service in the coming year. That means communication between restaurants and customers is more important than ever.
The expansion of third-party delivery services such as DoorDash, Uber Eats, and Grubhub can make or break the customer experience.
Restaurant owners are placing their reputation in the hands of someone else, which can leave them with very mixed results. So, how can those in the food service industry ensure that their message and their product is received in the manner they intended? Consider these inexpensive and reusable options: