The pandemic created a perfect storm for a floral boom. Most people were affected by the COVID-19 pandemic in one way or another. The days where you could go outside and enjoy the sun without having to worry about what might happen were gone. Days turned dreary and consumers were looking for something to spark joy – flowers. This led to an increase in demand for floral products.
Why Floral?
For many, before the pandemic COVID-19 hit, floral was a symbol of happiness and hope. Many people fell into a slump during quarantine and sought out ways to lift their spirits. As a result, any consumers bought flowers as a way to bring happiness to this unforeseen situation. Nearly 70% of the American population purchased flowers during the pandemic and will continue to do so in 2021. Finding ways to adopt flowers and floral into your marketing mix is the perfect way to reach the consumer post-pandemic.
How to Catch the Consumer’s Eye
The way consumers shop has changed exponentially since last March. It is important for a product to catch the consumer’s eye, especially with the ever-changing retail landscape. Consider these options:
- Give the background of the flower
- A new trend in the retail landscape is to know the background of the product. Consumers want to know who grew the plant they were buying. They want to know the story of the product and be conscious of all aspects of their purchasing decision.
- Provide all necessary information
- Since consumers are more conscious of their purchasing decisions, provide all the necessary information on how to take care of the product and the benefits of owning the flower. One key benefit could be better air quality in the environment the plant is located in.
- ProTape® includes a scannable barcode for ease at checkout and can also include your name and/or logo to enhance the quality of your branded items.
- Since consumers are more conscious of their purchasing decisions, provide all the necessary information on how to take care of the product and the benefits of owning the flower. One key benefit could be better air quality in the environment the plant is located in.
- Implement sustainable packaging
- A growing trend, not specific to the floral industry, is sustainability. Consumers want to know how the product they are buying will affect the environment they and others close to them are in. Some ways to ensure the product being sold is sustainable is by implementing recyclable and environmentally friendly packaging.
- Produce & Floral Rubber Bands are made from a natural, renewable and biodegradable resource, making them sustainable and eco-friendly.
- A growing trend, not specific to the floral industry, is sustainability. Consumers want to know how the product they are buying will affect the environment they and others close to them are in. Some ways to ensure the product being sold is sustainable is by implementing recyclable and environmentally friendly packaging.
- Sell online
- Post-pandemic, more and more consumers have shifted to shopping online. Providing an e-commerce platform or the use of social media sites such as Instagram and Facebook would be beneficial to see a boost in customer reach and sales. The use of social media will allow users and customers to share their experiences about the product being sold.
