Watch as ABC Reports on Walmart’s Get On the Shelf Contest

ABC News started covering Walmart’s Get on the Shelf contest last night! Naturally we hope the Eraselet – a product we’re manufacturing for Brian and Kimberly Ricci, the clever entrepreneurs behind it – makes the top 20!

The Eraselet is the first bracelet made completely out of an eraser! It provides a faster, more convenient way to erase and is an excellent solution for children who often lose their school supplies. Eraselets have purpose; they are not only fashionable and fun but functional as well.

Take a look at this coverage and keep your ears open for the Eraselet as you tune into ABC News!


Alliance Rubber Company is a family-owned business with humble beginnings that has grown into a thriving American success story. Since 1923, Alliance Rubber has proudly produced rubber bands for use in the home and workplace. Continuing to manufacture its products in the USA, enables Alliance to provide high-quality products, fast service, and fresh stock that is built to last. Alliance Rubber, a women-owned company, manufactures bands that ‘Hold Your World Together.’

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