Product Innovator – Part 3

Here are the key criteria that influence whether Alliance will license your invention:

  1. Does the invention address an important unmet consumer need, or provide a dramatically superior outcome versus existing solutions? This is the starting point for all evaluations. Without offering an advantage that consumers really value, there simply isn’t a basis for moving forward.
  2. Does the invention fit well with Alliance’s strategy and current products? This is a key way to determine how well an invention plays to Alliance’s strengths and how effectively we can introduce it to consumers. If an invention doesn’t fit with an existing strategy, it’s unlikely we will pursue the invention.
  3. Could the invention generate enough volume to sustain distribution? Alliance is looking for products that will appeal to a broad segment of users.


Industrial Products


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At Rubber Band University you will learn everything there is to know about our favorite invention – the glorious Rubber Band. From rubber band sizes to the history of rubber – you’ll find it all here.


Alliance Rubber Company is a family-owned business with humble beginnings that has grown into a thriving American success story. Since 1923, Alliance Rubber has proudly produced rubber bands for use in the home and workplace. Continuing to manufacture its products in the USA, enables Alliance to provide high-quality products, fast service, and fresh stock that is built to last. Alliance Rubber, a women-owned company, manufactures bands that ‘Hold Your World Together.’

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