Product Innovator – Part 3
Here are the key criteria that influence whether Alliance will license your invention:
- Does the invention address an important unmet consumer need, or provide a dramatically superior outcome versus existing solutions? This is the starting point for all evaluations. Without offering an advantage that consumers really value, there simply isn’t a basis for moving forward.
- Does the invention fit well with Alliance’s strategy and current products? This is a key way to determine how well an invention plays to Alliance’s strengths and how effectively we can introduce it to consumers. If an invention doesn’t fit with an existing strategy, it’s unlikely we will pursue the invention.
- Could the invention generate enough volume to sustain distribution? Alliance is looking for products that will appeal to a broad segment of users.