A History of Imagination – The 1970s

Over the course of a century, Alliance has evolved from a single product to a global leader in multiple industries. Today Alliance represents the benchmark in adapting and inventing simple, practical, and reliable solutions for every day. The remarkable story of Alliance’s first century offers a vision of corporate ingenuity, integrity, and excellence as our Alliance Team continues the legacy of Mr. Spencer and his creative marketing in promoting the many different uses of rubber bands in many different markets. The company’s rich American heritage is built on valuing our associates as our greatest asset. Join us in following the inspiring journey of Alliance’s products.

(Be sure to check out the 1920s1930s1940s, 1950s, & 1960s  if you haven’t already!)

1970s history of Alliance Rubber CompanyThe 1970s

The 1970s celebrated the nation’s 200th birthday, saw its first resignation of a US President, and changed the voting age for Americans from 21 to 18. Anti-war and social movements swept college campuses. Smiley faces, mood rings, lava lamps, Rubik’s Cubes, and Pet Rocks captured our imagination.

Big Bands™ were introduced as a bundle of 7” x 1/8” red rubber bands packaged for retail. These large rubber bands were versatile and durable enough to handle a wide range of oversized jobs. Additionally, they’re safe for use in the microwave and freezer. Initially available in a 12-count blister pack, today you can find these Big Bands™ on the shelf of most retailers in an updated 12-count blister pack or 24-count box.

At a time when household uses for rubber bands were multiplying, Alliance brought to market Toolbox Bands, Hobby Help Bands, Sports Bands, and Garden Bands.


Alliance Rubber Company is a family-owned business with humble beginnings that has grown into a thriving American success story. Since 1923, Alliance Rubber has proudly produced rubber bands for use in the home and workplace. Continuing to manufacture its products in the USA, enables Alliance to provide high-quality products, fast service, and fresh stock that is built to last. Alliance Rubber, a women-owned company, manufactures bands that ‘Hold Your World Together.’

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