Product Innovator – Part 2

Throughout the submission process we hope accomplish 3 primary goals:

  1. Make the process understandable.
  2. Ensure that your product is considered in a thoughtful and timely manner.
  3. Dedicate staff to act as an advocate and intermediary in the process (New Product Engineer).

Here are the steps in the process:

  1. Submit: After submitting your product, you can usually expect to receive a response from us within 2-3 business days confirming receipt and asking any clarifying questions.
  2. Summarize and Present: Our New Product Engineer writes up a summary of the invention and their view on the problem/solution, and presents that summary to key decision makers in a monthly meeting. Some products Alliance is able to make an immediate decision on; other products require some time to research and evaluate.
  3. License: Alliance will determine whether to license your product, and if we do, you’re off and running. If we don’t, then we will advise you of that decision.
  4. When you’re ready, click the “Submit Your Invention” button to get started.



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Alliance Rubber Company is a family-owned business with humble beginnings that has grown into a thriving American success story. Since 1923, Alliance Rubber has proudly produced rubber bands for use in the home and workplace. Continuing to manufacture its products in the USA, enables Alliance to provide high-quality products, fast service, and fresh stock that is built to last. Alliance Rubber, a women-owned company, manufactures bands that ‘Hold Your World Together.’

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