Rubber Bands in the 1990s

Over the course of a century, Alliance has evolved from a single product to a global leader in multiple industries. Today Alliance represents the benchmark in adapting and inventing simple, practical, and reliable solutions for every day. The remarkable story of Alliance’s first century offers a vision of corporate ingenuity, integrity, and excellence as our Alliance Team continues the legacy of Mr. Spencer and his creative marketing in promoting the many different uses of rubber bands in many different markets. The company’s rich American heritage is built on valuing our associates as our greatest asset. Join us in following the inspiring journey of Alliance’s products.

(Be sure to check out the 1920s1930s1940s1950s1960s, 1970s, & 1980s if you haven’t already!)


The calendar turned to the 1990s, truly the electronic age.  Macintosh computers and soon thereafter, PCs, were desktop fixtures.  The World Wide Web cast its net through cyberspace, changing the way we communicate, spend money, and do business.

Brites rubber bands were launched. Each PicPac included an assortment of six different sizes of rubber bands in bright colors for color-coding and organization in homes, offices, schools, and workplaces.

The U.S. government worked with Alliance yet again to establish the postal regulatory requirements in the Federal Circular A-A 131B – Rubber Band Procurement Manual. This is the guide that outlines the postal service’s quality standards for the rubber bands it purchases for its own use.  As of the writing of this book, these standards are still in place.

ProTape was introduced to meet the demands of the Agricultural Industry with waterproof bundling tape that had the ability to include UPC barcodes and country of origin labeling. For grocers, ProTape improves the speed and accuracy at checkout while helping to eliminate shrink.  This specialty tape does not stain, cut, or tear produce – it sticks only to itself.  It can be applied to wet produce and easily opens and reseals to allow for trimming at the store level.


Alliance Rubber Company is a family-owned business with humble beginnings that has grown into a thriving American success story. Since 1923, Alliance Rubber has proudly produced rubber bands for use in the home and workplace. Continuing to manufacture its products in the USA, enables Alliance to provide high-quality products, fast service, and fresh stock that is built to last. Alliance Rubber, a women-owned company, manufactures bands that ‘Hold Your World Together.’

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