Rubber Bands in the 2000s

Over the course of a century, Alliance has evolved from a single product to a global leader in multiple industries. Today Alliance represents the benchmark in adapting and inventing simple, practical, and reliable solutions for every day. The remarkable story of Alliance’s first century offers a vision of corporate ingenuity, integrity, and excellence as our Alliance Team continues the legacy of Mr. Spencer and his creative marketing in promoting the many different uses of rubber bands in many different markets. The company’s rich American heritage is built on valuing our associates as our greatest asset. Join us in following the inspiring journey of Alliance’s products.

(Be sure to check out the 1920s1930s1940s1950s1960s, 1970s, 1980s, & 1990s if you haven’t already!)


The year 2000 was a momentous turning point worldwide. Y2K fears failed to materialize. People hailed the millennium and dawn of the Internet boom. Everyone was excited and hopeful about a new century. But high spirits were soon dashed as the “dot com” bubble burst in the first quarter of 2000.

Alliance experimented with Ethylene Propylene Diene Monomer (EPDM) Rubber. EPDM rubber is non-latex, nonconductive, and nonmetallic. It is UV and ozone-resistant, which lends to its use in Alliance’s Wrapz™ and Strapz™ line of outdoor bundling and strapping products. The STRAC Pack™ (STRIKE TEAM READY AROUND the CLOCK) was also developed from EPDM with the help of the 5th Special Forces Group at Ft. Campbell, KY in 2002. As it silences and secures gear and always works when wet or in sand, our STRAC Pack™ has been instrumental in saving the lives of our Special Forces around the globe. The EPDM rubber was also used to create Alliance’s X-treme File Bands™. Each 7” X 1/8” band has built-in longevity and offers a wide range of applications for home, office, and recreational use (such as active and archival filing).

Use of Polyisoprene (synthetic rubber) exploded with products like Non-Latex® Rubber Bands that are recommended for home, school, workplace, government, and medical facilities. Because these bands are not made with natural rubber latex they provide a solution for the 3-5% of the world population who are affected by latex allergy reactions. Also, Non-Latex® Rubber Bands with Antimicrobial Product Protection include an antimicrobial agent to make them resistant to microbes such as bacteria, mold, and fungi. The antimicrobial treatment permeates the rubber band, protecting it on all surfaces for its lifetime

Economical and easy to use, pallet bands were added in 2006 and promoted for their ability to contain and secure palletized items during movement within a warehouse. These oversized rubber bands can be used to create significant savings due to the fact that they are reusable, eliminate the need for single-use plastic stretch wrap, require no additional equipment, and use minimal storage space.


Alliance Rubber Company is a family-owned business with humble beginnings that has grown into a thriving American success story. Since 1923, Alliance Rubber has proudly produced rubber bands for use in the home and workplace. Continuing to manufacture its products in the USA, enables Alliance to provide high-quality products, fast service, and fresh stock that is built to last. Alliance Rubber, a women-owned company, manufactures bands that ‘Hold Your World Together.’

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