Rubber Bands in the 2010s

Over the course of a century, Alliance has evolved from a single product (rubber bands) to a global leader in multiple industries. Today Alliance represents the benchmark in adapting and inventing simple, practical, and reliable solutions for every day. The remarkable story of Alliance’s first century offers a vision of corporate ingenuity, integrity, and excellence as our Alliance Team continues the legacy of Mr. Spencer and his creative marketing in promoting the many different uses of rubber bands in many different markets. The company’s rich American heritage is built on valuing our associates as our greatest asset. Join us in following the inspiring journey of Alliance’s products.

(Be sure to check out the 1920s1930s1940s1950s1960s1970s1980s, 1990s, & 2000s if you haven’t already!)

The second decade of the new millennium gave rise to social media. The strategies used by businesses to reach their customers began to change. Facebook, Pinterest, LinkedIn, Instagram, and Twitter allowed for interaction in new ways.

For Alliance the decade ushered in a renewed commitment to American manufacturing, sustainability, innovation, quality, and diversity. In September 2015, our 160 associates signed the golden ball atop our new 80’ x 40’ American flag. In October 2016, we dedicated Freedom Falls as a tribute to our eighteen military Veterans and past, present, and future service members of the U.S. Armed Forces.

Improvements were made to post-consumer content and the recyclability of the plastics and boxes used in the packaging of our products. Water and energy consumption was reduced with a plant chiller and lighting retrofits. A new batching system was put in place to improve air quality.

Innovation in digital printing technology led to FotoFlex® and Resistor Strips™ and the ARCO® Silicone division ushered in an era of new products for use in industries that call for the attributes of silicone.

Our dedication to our associates was recognized across several local and statewide agencies during this time. Additionally, Alliance became ISO Certified for Quality Management, further strengthening our dedication to delivering quality products and services.


Alliance Rubber Company is a family-owned business with humble beginnings that has grown into a thriving American success story. Since 1923, Alliance Rubber has proudly produced rubber bands for use in the home and workplace. Continuing to manufacture its products in the USA, enables Alliance to provide high-quality products, fast service, and fresh stock that is built to last. Alliance Rubber, a women-owned company, manufactures bands that ‘Hold Your World Together.’

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