Over the course of a century, Alliance has evolved from a single product to a global leader in multiple industries. Today Alliance represents the benchmark in adapting and inventing simple, practical, and reliable solutions for every day. The remarkable story of Alliance’s first century offers a vision of corporate ingenuity, integrity, and excellence as our Alliance Team continues the legacy of Mr. Spencer and his creative marketing in promoting the many different uses of rubber bands in many different markets. The company’s rich American heritage is built on valuing our associates as our greatest asset. Join us in following the inspiring journey of Alliance’s products.
(Be sure to check out the 1920s, 1930s, 1940s, 1950s, 1960s, 1970s, 1980s, 1990s, 2000s & 2010s if you haven’t already!)
The newest decade has already seen a global pandemic, the end of US combat missions in Afghanistan, and digital streaming out-pace broadcast and in-person entertainment. Predicting what this decade or the next 100 years might bring is difficult. Time marches on.
Prior to 2020, manufacturers relied heavily on overseas manufacturing because of the low labor costs. However, surging tariffs rose and the outbreak of the COVID-19 pandemic brought quite a change to this once cost-effective option. At the start of 2020, suppliers began seeking alternative supply sources domestically.
When Covid-19 created a shortage of medical equipment and supplies, Alliance Rubber Company joined with other major manufacturers to provide rubber strips that were used to create millions of face shields for healthcare providers. In addition to this, we exported a significant volume of rubber bands for bundling medical devices and Covid-19 tests to customers globally.
Alliance also introduced Brand-It® tags for the necks of bottles, jars and objects to enhance the brand’s features, benefits, uses, instructions, recipes, samples, etc. In our ARCO Silicone division, Silicone molding was added.
On March 7, 2023, Alliance Rubber Company celebrated its centennial year, an amazing accomplishment considering that less than 1% of U.S. businesses have achieved this remarkable milestone. We have survived and thrived in economic conditions that have eliminated all other American band manufacturers.
What makes Alliance Rubber Company such a success? The answer is simple, our associates make the difference in our brand. Our dedicated team has enabled us to make some of the world’s best banding products for 100 years – and counting.
